Inbound Sales Funnel
Our plan integrates all the online and offline marketing, pre-sales and post-sales efforts necessary to obtain your sales objectives. Integrating and professionally developing these processes into an Inbound Sales Funnel will increase sales 10% to 30%, and even more over time.
We manage your Inbound Sales Funnel - all the digital marketing, pre-sales and post-sale tasks for you, including advertising, content development, reviews, and 3rd party platforms. We control and pay for all of it as part of your monthly fee, so we can deliver ready to buy customers to you. Plus, we will show you the sales that we attributed from our efforts.
Our fees to manage your Inbound Sales Funnel is less expensive than if you hired a digital marketing agency or your own staff. What's the catch? We make our money when you make sales. We both invest in the effort and we both share in the rewards. Our pricing model = fixed monthly fee + qualified leads or sales fee
An Inbound Sales Funnel only works if you are good at closing new business. Accordingly, we are very selective with who we do partner with and only want forward thinking companies. Sorry to be so blunt but not everyone is capable in growing their business, and with our pricing model, we can't afford to partner with the wrong type of partner.
Since 1989 our Founder and CEO - Jon Zack and Director of Technology - Val Z. have been developing digital strategies for Fortune 100 companies and SMBs to drive traffic and online engagement. It was over the past few years that they realized that most SMBs were still struggling with how to turn digital marketing into attributable sales.
After looking at the problem and talking with hundreds of clients Jon, Val and our team realized that there was a huge problem to solve. The team set out to determine how we could develop a product offering that could solve the great digital marketing problem and demonstrate that it was producing sales.
The first issue our team noticed was that the majority of SMBs were not using most of the digital marketing technology because there was simply too much to do and keep up with, and most important they could not demonstrate it was producing new sales. And as a result, they were losing out as consumers moved online to make their purchasing and shopping decisions.
The second issue we noticed was how digital marketing companies charged their clients. They charged for the work they did not on the results the work created, which is traditional. We understand that good work costs money yet unless the work produces sales, it was a waste of money. So to overcome the 100 year old issue as best said by John Wanamaker in 1889, "Half the money I spend on advertising is wasted; the trouble is I don't know which half". In response our team created the pay-per-sale pricing model.
The pay-per-sale pricing model consists of a flat monthly fee regardless of the work load plus a per sale or qualified lead fee. This way both our client and FunnelKake are investing in the effort and expenses such as advertising, content development, etc. and both benefit from that investment when it produces sales or qualified leads.
Our name comes from our goal which was to make the elusive "Inbound Sales Funnel" easy as cake, and sweet too!
The goal of FunnelKake was to develop a business model that was equitable in expense and rewards for both the client and the company, so it created a partnership for success.