So you can Focus on Selling

We build and manage your Inbound Sales Funnel, deliver ready-to-buy customers, and keep them informed, so you can focus on selling!

  • Get Attention

    We master your digital marketing to get customers' attention.
  • Gain Interest

    We cut through the noise to get customers' interest with great content, compelling ads, and proprietary technology.
  • Qualify & Nurture Leads

    We deliver ready to buy customers and nurture the rest.
  • You Sell

    We know you got this!
  • Retain Them

    Keep existing customers informed so they make more referrals and purchases.

We'll create and execute the plan to hit your sales goals

Our plan integrates all the online and offline marketing, pre-sales and post-sales efforts necessary to obtain your sales objectives. Integrating and professionally developing these processes into an Inbound Sales Funnel will increase sales 10% to 30%, and even more over time.

We deliver new sales every month

We manage your Inbound Sales Funnel - all the digital marketing, pre-sales and post-sale tasks for you, including advertising, content development, reviews, and 3rd party platforms. We control and pay for all of it as part of your monthly fee, so we can deliver ready to buy customers to you. Plus, we will show you the sales that we attributed from our efforts.

More affordable because we both invest in your success

Our fees to manage your Inbound Sales Funnel is less expensive than if you hired a digital marketing agency or your own staff. What's the catch? We make our money when you make sales. We both invest in the effort and we both share in the rewards. Our pricing model = fixed monthly fee + qualified leads or sales fee

We take care of the following, so you can focus on selling

Digital Marketing

  • Website & Landing pages
  • Social media
  • Social media advertising
  • Email marketing
  • Search engine optimization (SEO)
  • Search engine marketing
  • Local search optimization (Local SEO)
  • Blog
  • Content marketing

Lead Qualify & Nurture

  • Ready to buy now
  • May buy later
  • Need help
  • Researching
  • Interested yet not buying


  • Customer satisfaction
  • Customer referrals
  • Customer reviews
  • Customer communication
  • Customer appreciation

Purchase Path

  • Go-to-Market
  • Offer
  • Messaging
  • Information architecture
  • Phone
  • Email
  • Ecommerce

Mutual Investment - It's a Partnership

Our Investment

  • Time: Whatever it takes to get the job done. Whether it’s a 28-year Digital Marketing Pioneer, a SEO expert, a senior programmer or a creative guru, we invest whatever time it takes to get new leads and sales, so we both benefit.
  • Money: Digital advertising, pay-per-click, 3rd party fees, software, tools, monthly fees, etc. We spend what it takes to get new leads and sales so we both benefit.

Your Investment

  • Fixed monthly fee: Your fixed monthly fee covers about 50% of the expenses and time needed to manage your Inbound Sales Funnel.
  • Attributable sales fee: You pay a predetermined fee for sales that come from FunnelKake leads.

No contract – Cancel at anytime

The way we see it, you will never cancel if it works, so we work hard to make sure it works for you.
Yet if you are not happy you may cancel at any time with 30 days written notice.

We are looking for forward-thinking companies to partner with

We are very selective with whom we partner—an Inbound Sales Funnel provides the most benefit to businesses that can reliably close new leads. Our model is built for forward-thinking companies intent on becoming market leaders.


Contact us

Why we built FunnelKake

Since 1989 our Founder and CEO - Jon Zack and Director of Technology - Val Z. have been developing digital strategies for Fortune 100 companies and SMBs to drive traffic and online engagement. It was over the past few years that they realized that most SMBs were still struggling with how to turn digital marketing into attributable sales.

After looking at the problem and talking with hundreds of clients Jon, Val and our team realized that there was a huge problem to solve. The team set out to determine how we could develop a product offering that could solve the great digital marketing problem and demonstrate that it was producing sales.

The first issue our team noticed was that the majority of SMBs were not using most of the digital marketing technology because there was simply too much to do and keep up with, and most important they could not demonstrate it was producing new sales. And as a result, they were losing out as consumers moved online to make their purchasing and shopping decisions.

The second issue we noticed was how digital marketing companies charged their clients. They charged for the work they did not on the results the work created, which is traditional. We understand that good work costs money yet unless the work produces sales, it was a waste of money. So to overcome the 100 year old issue as best said by John Wanamaker in 1889, "Half the money I spend on advertising is wasted; the trouble is I don't know which half". In response our team created the pay-per-sale pricing model.

The pay-per-sale pricing model consists of a flat monthly fee regardless of the work load plus a per sale or qualified lead fee. This way both our client and FunnelKake are investing in the effort and expenses such as advertising, content development, etc. and both benefit from that investment when it produces sales or qualified leads.

Our name comes from our goal which was to make the elusive "Inbound Sales Funnel" easy as cake, and sweet too!

The goal of FunnelKake was to develop a business model that was equitable in expense and rewards for both the client and the company, so it created a partnership for success.