by Todd Heft | Jan 23, 2020 | B2B Marketing, Digital Marketing Strategy
Performance marketing is a term for online marketing and advertising in which a business pays a performance marketing agency only when a specific action occurs. For instance, the company pays a percentage of a sale to the agency when that sale can be attributed to a...
by FunnelKake | Dec 19, 2019 | Digital Marketing Strategy, Ecommerce Marketing
So you’ve got your new e-commerce store set up on Shopify, Woo Commerce, Big Commerce or another e-commerce platform. Now it’s time to add some products and start making money! Woo-hoo! Not so fast. Your store is just one store among many in the online shopping...
by Todd Heft | Nov 21, 2019 | Digital Marketing Strategy
Web analytics is data collected by software programs that show a comprehensive view of actions users take when they visit your website. Analytics may include visits from organic traffic, PPC ads and social media platforms, the number of leads generated, information...
by Todd Heft | Oct 28, 2019 | Ecommerce Marketing
No matter how well your e-commerce site performs, you naturally always want to increase sales. How you go about reaching your goal of increasing e-commerce sales largely depends on your marketing budget and your staff’s (or marketing agency’s) skillset. Not every...
by FunnelKake | Oct 14, 2019 | Digital Marketing Strategy
A digital marketing funnel is a map of the modern online buyer’s journey. It builds on the old sales funnel model and follows a pattern – not always linear – that represents a digital buyer’s journey. Digital marketing strategy is built on technique, not...
by Todd Heft | Sep 10, 2019 | B2B Marketing, Digital Marketing Strategy
Performance marketing, also known as performance-based advertising or performance-driven marketing, is a form of marketing in which the marketing or advertising agency is compensated based on measurable results. This fee for results model has become very common, as ad...
by Todd Heft | Aug 6, 2019 | Digital Marketing Strategy
We knew there was some fraud around Google My Business (GMB) listings but had no idea it was this widespread. Recently the Wall Street Journal ran an expose on the millions of fraudulent listings which are found on GMB on any given day. Nefarious types hijack listings...
by Todd Heft | Jul 18, 2019 | B2B Marketing, Digital Marketing Strategy
A thought leader is defined as an individual, or sometimes an organization, recognized as an authority in a particular field. A company led by a recognized thought leader is typically elevated in the mind of the business community and benefits from more sales...
by Todd Heft | Jul 11, 2019 | B2B Marketing, Digital Marketing Strategy, Ecommerce Marketing
Search Engine Optimization (SEO) is the process of getting more and higher quality, unpaid traffic to your website by optimizing your pages, posts, and/or products for search results. If SEO isn’t part of your marketing strategy you’re missing a huge...
by Todd Heft | Jun 18, 2019 | B2B Marketing, Digital Marketing Strategy
Google Analytics is a free tool provided by Google to help you measure your marketing efforts. But Analytics is a BIG tool which can quickly become intimidating to the newbie. To simplify your life and dip your toe in the water, here are 6 ways to set up and measure...
