E-Commerce Case Study: Declining Revenue and Increased Marketing Costs

ecommerce marketing

An e-commerce company which sells first aid supplies to businesses had hit a wall. Revenues were declining and the cost of digital marketing had multiplied astronomically. This company was no newbie to internet sales – they’d been doing it for nearly 20 years. While the owner of the business had an excellent instinct for marketing, …

Why Social Media Marketing is Critical to Your Success

social media marketing

Social media marketing (SMM) has taken over the digital world. Facebook, Instagram, Twitter, Snapchat, YouTube and other social media platforms that were originally created for peer to peer human connection have become an enormous opportunity for the growth and success of businesses worldwide. If executed correctly, social media offers a great strategic advantage. Most businesses …

Funnelkake is a Certified Google Ads Partner

GOOGLE ADWORDS PARTNER

FunnelKake is proud to announce that we are a certified Google Partner with a specialization in Search Advertising. We’ve been awarded Google Partner status because we employ experienced staff, trained and certified by Google, on best practices for Google Ads (previously AdWords). We’ve also proven to Google our ability to manage significant ad spend successfully and …

Why Your B2B Website Needs To Be Mobile-Friendly Now (Research)

optimize B2B website

Every B2B marketer should be looking at Google Analytics regularly. Specifically, Audience/Mobile/Overview. Look at the last 3 months compared to the previous year – we’ll bet doughnuts to dollars that the percentage of mobile users to your site has increased significantly. The big question is, did they explore your website and contact you, or did …

How to Optimize Your Digital Marketing Efforts for More Ecommerce Sales

optimize your digital marketing for ecommerce sales

It’s no secret that the convenience of online shopping has taken a significant bite out of brick and mortar retail.  Whether it’s through an ecommerce giant like Amazon, or small to medium-sized businesses with their own ecommerce presence, in 2016 online sales of physical goods amounted to $360.3 billion and are projected to exceed $603.4 …

How Every Business Can Solve Their Digital Marketing Problems

Digital Marketing

Digital marketing strategy is essential to the success of any business. But with so many possibilities – email marketing, SEO/organic search, social media marketing, Google AdWords, Facebook ads, Instagram ads and beyond – a digital marketing strategy can quickly become overwhelming for most small to medium-sized businesses (SMBs). Even with its inherent challenges, the investment …