More traffic doesn’t always equal more sales. The key is to learn more
Digital marketing strategy is essential to the success of any business. But with so many possibilities – email marketing, SEO/organic search, social media marketing, Google AdWords, Facebook ads, Instagram ads and beyond – a digital marketing strategy can quickly become overwhelming for most small to medium-sized businesses (SMBs). Even with its inherent challenges, the investment …
“We noticed a huge disconnect in growing a business in modern times. You used to be able to start a business, run it fairly, and provide a great product or service. Do these things and you were set for success.
Those days have come and gone. Traditional marketing methods have become reserved for the large elite company, and the small business owners are left to figure out digital marketing or go unheard of.”
“On average, it costs five times as much to attract a new customer than to keep an existing one. The worst part about spending so much more to get a new customer’s attention is that even when you attract them they only have a 1 in 5 chance of actually turning into a sale (as opposed to a 2 in 3 chance of an existing client!)”
“Building a Lego castle has a lot in common with building a business. It’s all in the details. Some people sit in front of an instruction manual and match every peg and piece to perfection. Others look at the box, and dream of building an even bigger castle then the one in the picture and they just start building.”
“Your content marketing is not a linear path that people follow along like a novel. Instead, they can jump in at any point. This is why it’s critical to have your brand message be consistent no matter where they come across you online. “
“If you don’t know what it costs to acquire a new customer, you don’t have accurate proof that your marketing dollars are being spent optimally. Many small business don’t understand the actual cost of turning their prospects into customers.”