How to Optimize Your Digital Marketing Efforts for More Ecommerce Sales

optimize your digital marketing for ecommerce sales

It’s no secret that the convenience of online shopping has taken a significant bite out of brick and mortar retail.  Whether it’s through an ecommerce giant like Amazon, or small to medium-sized businesses with their own ecommerce presence, in 2016 online sales of physical goods amounted to $360.3 billion and are projected to exceed $603.4 …

How Every Business Can Solve Their Digital Marketing Problems

Digital Marketing

Digital marketing strategy is essential to the success of any business. But with so many possibilities – email marketing, SEO/organic search, social media marketing, Google AdWords, Facebook ads, Instagram ads and beyond – a digital marketing strategy can quickly become overwhelming for most small to medium-sized businesses (SMBs). Even with its inherent challenges, the investment …

The only limitation is the one you set in your own mind.

napoleon hill quote

“We noticed a huge disconnect in growing a business in modern times. You used to be able to start a business, run it fairly, and provide a great product or service. Do these things and you were set for success.
Those days have come and gone. Traditional marketing methods have become reserved for the large elite company, and the small business owners are left to figure out digital marketing or go unheard of.”

You are sitting on a gold mine – Here’s a shovel.

“On average, it costs five times as much to attract a new customer than to keep an existing one. The worst part about spending so much more to get a new customer’s attention is that even when you attract them they only have a 1 in 5 chance of actually turning into a sale (as opposed to a 2 in 3 chance of an existing client!)”

Does Your Customer Acquisition Scale?

Customer Acquisition Cost

“Building a Lego castle has a lot in common with building a business. It’s all in the details. Some people sit in front of an instruction manual and match every peg and piece to perfection. Others look at the box, and dream of building an even bigger castle then the one in the picture and they just start building.”