Since 1989 our Founder and CEO - Jon Zack and Director of Technology - Val Z. have been developing digital strategies for Fortune 100 companies and SMBs to drive traffic and online engagement. It was over the past few years that they realized that most SMBs were still struggling with how to turn digital marketing into attributable sales.
After looking at the problem and talking with hundreds of clients Jon, Val and our team realized that there was a huge problem to solve. The team set out to determine how we could develop a product offering that could solve the great digital marketing problem and demonstrate that it was producing sales.
The first issue our team noticed was that the majority of SMBs were not using most of the digital marketing technology because there was simply too much to do and keep up with, and most important they could not demonstrate it was producing new sales. And as a result, they were losing out as consumers moved online to make their purchasing and shopping decisions.
The second issue we noticed was how digital marketing companies charged their clients. They charged for the work they did not on the results the work created, which is traditional. We understand that good work costs money yet unless the work produces sales, it was a waste of money. So to overcome the 100 year old issue as best said by John Wanamaker in 1889, "Half the money I spend on advertising is wasted; the trouble is I don't know which half". In response our team created the pay-per-sale pricing model.
The pay-per-sale pricing model consists of a flat monthly fee regardless of the work load plus a per sale or qualified lead fee. This way both our client and FunnelKake are investing in the effort and expenses such as advertising, content development, etc. and both benefit from that investment when it produces sales or qualified leads.
Our name comes from our goal which was to make the elusive "Inbound Sales Funnel" easy as cake, and sweet too!
The goal of FunnelKake was to develop a business model that was equitable in expense and rewards for both the client and the company, so it created a partnership for success.